Engagement: The more engagement (likes, comments, shares) your posts receive, the more likely LinkedIn will show it to others. Posts with higher engagement in the first few hours get a visibility boost.

Relevance: LinkedIn prioritizes content from connections and users you interact with frequently. If you comment on a colleague's post or share their content, you'll likely see their future updates.

Quality: LinkedIn’s algorithm evaluates the quality of your content based on factors like grammar, professionalism, and how long users spend reading your post. Thoughtful, well-written content that generates meaningful interactions will be favored.

Consistency: Posting regularly, but not excessively, signals to LinkedIn that you're an active contributor. Aim for consistent, high-quality content over daily posting marathons.

Other posts: LinkedIn rewards you by boosting the visibility of your posts if you actively comment and engage with others' content. It’s a two-way street: the more you engage, the more your content gets seen. Engage 30 minutes before posting. For whatever reason, LinkedIn prioritizes your post if you engage with others’ content 30 minutes before you post yours.

Turn on creator mode: This mode provides additional features, like including a URL in your header, encouraging people to follow you, the ability to go live, along with other features.

Professional headshot: Your profile picture should be professional, approachable, and up-to-date. First impressions matter. Hint: You can take great photos with your mobile device and touch up in Canva.

Headline: It’s more than your job title. It’s your value proposition. What do you want to be known for? Example: "Executive Consultant | Empowering MedTech Companies Scale Efficiently." Take advantage

Featured content: Use the links features to highlight projects or other successes. You can also use it to link to your professional services if you have them.

Summary section: This is your elevator pitch. Keep it concise and highlight your strengths, experience, and the value you offer. Include keywords your target audience or employers would search for—this improves SEO and ensures you rank high in searches. Include a call to action like “connect with me”

Experience and skills: When listing your jobs, share how you made an impact. Focus on measurable achievements and weave in industry-relevant keywords. Your skills section needs to reflect your expertise and achievements. Follow the STAR format—situation, task, action, result—and quantify results.

Banner image: This often-overlooked space can be a powerful branding tool. Use it to showcase a company logo or a visual that supports your personal brand.

Update your profile regularly: When you update your profile, LinkedIn elevates it in searches. It assumes you have new information to share. It doesn’t have to be massive changes, small changes will do. Once a year, do a more significant update on everything as a refresh. Make sure you’re still using the best keywords and skills. Freshen up your banner or profile photo.

Professional imagery and logo: First impressions count, just like personal branding. Your logo should be clean and professional and represent your brand well. Use the banner image to highlight your company’s mission or a key product.

Tagline and overview: Craft a concise and compelling tagline. Your overview should clearly state what your company does, who you serve, and why you’re different.

Product and service showcase: Use LinkedIn’s "Product Pages" feature to showcase your offerings. Provide high-level overviews of your top services or products, and include visuals when possible.

Company updates: Share company news, insights, and thought leadership. Keep your updates aligned with your industry’s trends to position your brand as a leader.